2. Managers advice
Advising your staff on blog content
Don’t be unnecessarily restrictive. Bear in mind concerns about impartiality, confidentiality, conflicts of interest or commercial sensitivity.
Individuals dealing with very sensitive matters may need to have rules set on what they can and cannot talk about. All staff must follow the Acceptable use of ICT equipment and facilities policy.
Background to blogs
Blogs tend to provide an unofficial, unedited, personal account of events in the style of a journal.
They are an increasingly influential medium. Readers who’re cynical about traditional news media might now turn to blogs for the “truth”, and they’ve become an increasingly prominent tool for political campaigning and lobbying.
Blogs offer interaction for their readers, who can add comments, or participate in a discussion in real time.
